Story thread · 2 reports / 2 sources

For the same ticket on StubHub, different prices for different people

nbcdfw.com · 8h · first reportShare

The same seat at an upcoming Harry Styles concert at Madison Square Garden could cost $455. Or it could cost $517. The difference comes from the fees that ticket broker StubHub adds. But how much those fees are — and why they can vary — is unclear. NBC News gathered nine volunteers to check the same StubHub ticket at the same time for Styles’ Oct. 30 concert. They saw eight different prices. The ticket’s base price, set by the seller, was the same for everybody. The big differences came from the fees StubHub added. One person was charged $72 in fees, while another was charged nearly twice as much, $134. When the volunteers looked up the same ticket using incognito mode in Google’s Chrome web browser, a private session that doesn’t use cookies, saved logins or site storage, the price discrepancy declined to $19 between the highest- and lowest-priced ticket. When they checked on StubHub’s phone app without being logged in, almost everybody saw the same price, with the exception of just o