Story thread · 2 reports / 2 sources

CBS News' Bari Weiss banks on 'blood feud' to claw viewers back: report

rawstory.com · 21h · first reportShare

Embattled CBS News chief Bari Weiss is reportedly trying to juice "CBS Mornings" ratings by teaming up two "bitter rival" co-hosts , according to RadarOnline. Weiss "raised eyebrows" by bringing Norah O'Donnell back to sit beside Gayle King, but insiders told the outlet she's "crazy like a fox," the report notes. "Bari is banking on the blood feud to bring in viewers," an insider told Radar. "They have baggage, ego and are insane competitors — so why hide it? Release the hounds and turn on the cameras. She knows that will give people a reason to watch." The source said the network has tried everything to escape its spot "as the third horse" in a three-horse morning race behind "Today" and "Good Morning America," and that Weiss sees the reunion as " a potential Hail Mary ." O'Donnell, 52, is returning to the morning desk after her January 2025 ouster as "CBS Evening News" anchor — and seven years after she was shuffled off the morning show that King has anchored ever since. "Gayle remem