Story thread · 3 reports / 2 sources

Emirates tackles negative headlines about Dubai in new ad campaign

thenationalnews.com · 6h · first reportShare

"We know Dubai isn't everyone's cup of tea, and we don't expect it to be," a cabin crew member says, in a new video shared online by Emirates airline . The one-minute clip addresses this year's travel disruption, international press and cliche takes on visiting the Emirates. Widely reshared on platforms such as X, it opens with a cabin crew member reading a fictional paper called the Daily Made Up . "There are a lot of stories out there, and some are even true," she says, as the shot cuts away to other cabin crew staff visiting well-loved Dubai attractions, such as the Museum of the Future and Atlantis the Royal . "But here's the thing, Dubai has always had a way of bouncing back. Stronger, brighter and usually with something even more beautiful to talk about," the video continues. Headlines will come and go, but Dubai will just keep getting better. Fly with us from over 140 destinations, and rediscover Dubai this winter. Customers booking tickets to Dubai across all cabins will enjoy