Story thread · 2 reports / 2 sources
AI may be pricing your Big Mac
theglobeandmail.com · 11h · first report
McDonald’s is using artificial intelligence to help set menu prices across the U.S. and some global markets, a plan that aims to boost profit but risks alienating customers and attracting antitrust scrutiny. The price of a Big Mac can vary from one restaurant to another just a couple miles away, even if they are owned by the same franchisee.
The coverage
- Inside McDonald’s push to have AI price your Big Mac
channelnewsasia.com · 3h
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