Story thread · 2 reports / 2 sources
At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions
digiday.com · 17h · first report
How the coverage leans
Across 2 sources · syndicated copies counted once
Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.
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