Story thread · 2 reports / 2 sources

Korea exported culture, India should too: Nikhil Kamath on India’s biggest advantage

businesstoday.in · 5h · first report

Demand was never a problem, he argued. Japan accounts for 3.5 per cent of the global GDP, while India accounts for 3.3 per cent, but Japan commands 5.6 per cent of the share of the global brand value, while India commands only 1.7 per cent.

The coverage

  1. Nikhil Kamath cites Korea, says India can build global brands with Bollywood, food and yoga

    livemint.com · 2h

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