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Linear TV and streaming can coexist

economictimes.indiatimes.com · 11h · first reportShare

Mumbai: Television, streaming, mobile and connected TV are increasingly converging rather than replacing one another as Indian viewers move between screens, FICCI Media & Entertainment Committee chairman Kevin Vaz said on Tuesday.Vaz's comments come as traditional TV distributors turn to app-based delivery of linear channels to adapt to changing viewing habits. Dish TV-owned Vzy has launched an app offering more than 200 live TV channels alongside 29+ OTT platforms, while Tata Play, Sun Direct and GTPL Hathway are testing similar services.Also Read: India's TV industry urges I&B Ministry to restore BARC ratings immediately, Kevin Vaz saysLinear TV moves to connected screens“Linear TV streaming is a good example of this evolution, bringing together the scale and familiarity of television with the flexibility of streaming,” Vaz said in his inaugural address at FICCI FRAMES 2026.He said the opportunity was not to choose between different screens but to allow consumers to move seamlessly b