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Former EVGA Product Manager Recounts NVIDIA FE Squeeze and Leaker Witch Hunts

techpowerup.com · 11h · first reportShare

When it was first revealed that EVGA would be leaving the GPU industry, there was speculation that the hardware maker was leaving the industry partly due to direct competition from NVIDIA's own Founder's Edition cards—reference designs that were previously under the purview of EVGA at launch. In a new blog post on his personal blog, former EVGA Product Manager, Brendon Ray Hedrick, confirmed in a recent blog post that these concerns were real, and that they were felt inside EVGA when NVIDIA started selling its own Founder's Edition GPUs more prominently around the launch of the Pascal generation. When NVIDIA introduced the Pascal Founders Edition cards in 2016, I remember people at EVGA worrying about what that meant for us. We were used to selling NVIDIA's reference designs with our name on them. NVIDIA had sold its own cards before, but this was when the tension became clear to me: the company supplying our GPUs was also making a prominent pitch to sell finished cards directly to our