Story thread · 2 reports / 2 sources

NHL taps Adobe as creative, marketing and AI partner

marketingdive.com · 3h

The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”

First report: Holy H-E-Double Hockey Sticks: Adobe Is Bringing AI to the NHL — adweek.com, 1d

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