Story thread · 2 reports / 2 sources

Mike Ashley continues leisure push with Boom Battle Bar deal

cityam.com · 2hShare

A company backed by Mike Ashley has snapped up Boom Battle Bar for £11m, extending the retail tycoon’s push into leisure and hospitality. Leisure operator We Do Play, which is backed by Ashley’s Frasers Group, has bought back the business its bosses founded from experiential leisure group XP Factory. Mike Ashley began his retail empire [...]

First report: XP Factory sells Boom Battle Bar for up to £11m — investing.com, 2d