Story thread · 3 reports / 2 sources

Campari is making its biggest bet ever on a pink spritz

krdo.com · 3h · first report

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Across 2 sources · syndicated copies counted once

By Jordan Valinsky, CNN New York (CNN) — As the alcohol industry deals with a dreary environment in the US, Aperol’s parent company hopes a brightly colored aperitif imported from Italy will entice drinkers. Campari Group is making its biggest investment ever for the US launch of Sarti Rosa, a tropical pink-colored aperitivo liqueur made The post Campari is making its biggest bet ever on a pink spritz appeared first on KRDO .

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