Story thread · 3 reports / 3 sources

New Target store looks radically different than every other location as retail giant follows strict ‘coastal vibes’ rule

the-sun.com · 3hShare

TARGET has broken away from its typical store design with a new US opening. The retailer is opening a new slate of stores, including one in Bridgehampton, New York, that won't feature its standard red color. The store will instead "reflect its coastal vibes”, trading the red for a gray. Target will still use its...

First report: Target is opening a store in the Hamptons. It’s not red. — retaildive.com, 3d