Story thread · 2 reports / 2 sources
How Sephora used Mikayla Nogueira and POV Beauty to kickstart its TikTok Shop launch
modernretail.co · 3h · first report
How the coverage leans
Across 2 sources · syndicated copies counted once
On Saturday, Sephora kicked off its TikTok Shop launch with a livestreamed shopping session hosted by Mikayla Nogueira, the mega influencer and co-founder of POV Beauty, offering shoppers access to an exclusive new holiday value set. It hints at what Sephora's strategy may look like on the platform going forward.
The coverage
- Why Sephora released a beauty set exclusively on TikTok Shop
digiday.com · 3h
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