Story thread · 2 reports / 2 sources
Inside McDonald's massive 'Next' evolution strategy
nrn.com · 17h · first report
How the coverage leans
Across 2 sources · syndicated copies counted once
Exclusive: The fast-food giant is investing $8.5 billion in a modernization initiative that will also include a major training effort, upgrades to the food quality, changes in marketing, and a lot more technology.
The coverage
- Inside McDonald’s new marketing model as it enters media network fray
marketingdive.com · 10h
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