Story thread · 2 reports / 2 sources

Red Bull Sponsorship Surge Yields Best Profit Growth in Years

bloomberg.com · 19h · first report

How the coverage leans

Across 2 sources · syndicated copies counted once

Red Bull GmbH achieved its best annual growth since the pandemic after the Austrian company boosted spending on athletes marketing its energy drinks to more than €1.5 billion ($1.7 billion) for the first time.

The coverage

  1. Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025

    cityam.com · 14h

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