Story thread · 4 reports / 4 sources

Sister Group Strikes Partnership With Branded Entertainment Company Common Interest, Makes Minority Investment

variety.com · 22h · first report

Sister Group Strikes Partnership With Branded Entertainment Company Common Interest, Makes Minority Investment

Sister Group, Jane Featherstone and Elisabeth Murdoch‘s ever-growing transatlantic powerhouse, has entered the branded entertainment business by forging a strategic partnership with London-based company Common Interest, in which it has also taken a minority investment. The partnership with Common Interest, the communications and entertainment group founded by Anthony Freedman, brings together what it describes as […]

The coverage

  1. Why Elisabeth Murdoch’s SISTER Wants Its Ideas To Behave Like Brands

    forbes.com · 15h

  2. Sister Group strikes partnership with Common Interest to develop brand-led IP

    c21media.net · 20h

  3. Liz Murdoch & Jane Featherstone’s Sister Group Takes Stake In Common Interest

    deadline.com · 22h

The conversation · 0

Sign in to join the conversation.

No comments yet — start the thread.