Story thread · 2 reports / 1 sources

The Booking Isn’t the Finish Line: What IHG, Priceline, and McKinsey Say Brands Are Missing

skift.com · 9hShare

Travel brands have mastered getting consumers to click "book." Few have figured out what to say once travelers start second-guessing that click.

First report: That Creator Video Went Viral, the Booking Came Later: How Brands Measure Impact — skift.com, 1d