Story thread · 2 reports / 2 sources

Mistral buys Paris adtech startup Pimento in its third acquisition of 2026

thenextweb.com · 19hShare

Mistral AI has acquired Pimento, a Paris-based generative AI company that creates advertising content, as part of its third acquisition this year. The acquisition was first mentioned on Monday by L’Informé, and Mistral confirmed it to AFP the same day, citing a price of “several million euros”. Two sources have now shared different numbers for […] This story continues at The Next Web

First report: Exclusive: Mistral acquires adtech startup Pimento in €12.7m cash-and-shares deal, filings show — sifted.eu, 1d