Story thread · 2 reports / 1 sources
From brand deals to equity deals: creators want a stake, not just a fee
digiday.com · 3h
How the coverage leans
Across 1 sources · syndicated copies counted once
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
First report: Some creators want to negotiate deals like TV networks — digiday.com, 2d
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