Story thread · 2 reports / 2 sources

Marketers have bought into microdramas — but a lack of ROI might make them irrelevant

digiday.com · 23hShare

Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.

First report: What the rise of microdramas tells us about the entertainment industry — wamu.org, 2d