Story thread · 2 reports / 2 sources

Becoming ‘AI native’ might not be as profitable as you think. Unless your company does it right

fastcompany.com · 2d · first reportShare

AI is changing everything, from how employees work to what they are working on. But a new Fast Company report in collaboration with Tata Consultancy Services (TCS) revealed that only about 7% of companies are actually generating measurable value from artificial intelligence. According to leaders surveyed for the report, most companies are either scaling AI with only moderate returns (23%), piloting AI initiatives that haven’t scaled (23%), in the early stages of experimenting with AI (21%), or not even using it yet (18%). Another 8% have paused or abandoned AI initiatives after starting them. Among 380 C-level executives across a wide range of industries, a clear return on investment (ROI) remains a top challenge at 39% of their companies as they attempt to become AI-native. “There is a lot of excitement around AI, and there should be,” Amit Bajaj, president of TCS, told Fast Company . “But the more important question now is practical: Who is creating measurable value? What separates t