Story thread · 2 reports / 1 sources

Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI

digiday.com · 3hShare

Regulators are prising open Google’s programmatic machinery just as AI, commerce and ad tech players race to control more of the advertising stack.

First report: Can adland realistically reduce its reliance on Google’s vertically integrated ad stack? — digiday.com, 1d