Story thread · 2 reports / 2 sources

Korean Retailer The Hyundai Launches Immersive Digital Platform

forbes.com · 3hShare

The name ‘HiHi’ is about an open and friendly encounter between customers and brands. The Hyundai Hi sees shopping as entertainment and leisure, not a transactional endeavor.

First report: Hyundai Department Store looks to bring South Korean fashion abroad — asia.nikkei.com, 1d