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Skift Global Forum Preview: IHG’s Chief Customer Officer on Making Hotels Legible to AI

skift.com · 23h · first report

Skift Global Forum Preview: IHG’s Chief Customer Officer on Making Hotels Legible to AI

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Across 1 sources · syndicated copies counted once

Heather Balsley is making IHG legible to the AI models while arguing the models will never own the guest. Two bets, one strategy, at Skift Global Forum.

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