Story thread · 2 reports / 2 sources

Air France bets on caviar and champagne to lure luxury flyers

france24.com · 5h · first reportShare

Air France is betting big on luxury to keep wealthy travellers spending with lavish servings of caviar and champagne in first-class cabins as soaring fuel costs and disrupted travel patterns squeeze airlines worldwide. The campaign seems to have paid off, with the Paris-based carrier saying that premium bookings and revenue have grown this year despite industry-wide higher fares.