Story thread · 33 reports / 23 sources
Mbappé Signs Up for On’s Push Into Football in Blow for Nike
bloomberg.com · 4h · first report
How the coverage leans
Across 23 sources · syndicated copies counted once
On Holding AG has signed French superstar Kylian Mbappé as a partner in developing football products and representing the brand, mounting a bold challenge to Nike Inc. and Adidas AG’s dominance of the sport.
The coverage
- Kylian Mbappé leaves Nike after 20 years to sign boot deal with Swiss brand On
theguardian.com · 19m
- On signs Mbappé as it preps entry into soccer
retaildive.com · 19m
- Soccer star Kylian Mbappe ditches Nike after 20 years to sign with Roger Federer-backed On
nypost.com · 31m
The conversation · 0
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