Story thread · 2 reports / 2 sources

Staples’ CMO on introducing a Hard Button amid bigger B2B push

marketingdive.com · 1dShare

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.

First report: Staples’ CMO on introducing a Hard Button amid bigger B2B push — finance.yahoo.com, 1d