Story thread · 2 reports / 2 sources

Pacsun Thinks It Has The Key To What The Kids Want, Ask Them

forbes.com · 4hShare

Pacsun has built its growth around its young consumers, bringing them into the fold to develop the brand and apparel. And its CEO says retailers need to listen and learn.

First report: EXCLUSIVE: The Róse by Sami Miró Launches as a Pacsun Exclusive Brand — wwd.com, 1d