Story thread · 3 reports / 2 sources

Union Jack Classic an optimal marketing tool for launch of ASU London

cronkitenews.azpbs.org · 5h · first reportShare

Arizona State president Michael Crow said the Union Jack Classic against Kansas is a valuable marketing tool to kick off the grand opening of ASU London. Of course, so is Sparky. (Photo courtesy of Sun Devil Athletics) " data-large-file="https://i0.wp.com/cronkitenews.azpbs.org/wp-content/uploads/2026/09/20260630-SparkyRidesDoubleDeckerBus_080_large.jpg?fit=780%2C520&ssl=1" /> LONDON – Despite the logistical challenges that come with playing in an international football game, the opportunity to promote a new school provided enough incentive for ASU to send its football team across the pond.