Story thread · 4 reports / 3 sources
Roku, Horizon Media Partner For CTV Marketing, Data Tracking
mediaplaynews.com · 23h · first report
How the coverage leans
Across 3 sources · syndicated copies counted once
Roku and Horizon Media Sept. 16 announced an agreement to meld Roku TV data into HorizonOS’ Blu marketing platform, aiming to give advertisers a more comprehensive view of streaming activity. This integration comes as CTV takes center stage in today’s video consumption landscape, with total viewers expected to reach 248 million by 2027. This growth … Continue reading "Roku, Horizon Media Partner For CTV Marketing, Data Tracking" The post Roku, Horizon Media Partner For CTV Marketing, Data Tracking appeared first on Media Play News .
The coverage
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engadget.com · 2h
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