Story thread · 2 reports / 2 sources

How a popular burger drove Applebee’s to double down on cheese

marketingdive.com · 4hShare

CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the O-M-Cheese platform alongside brand partners.

First report: Restaurants put the burger inside the cheese, and cheeseburgers have not been the same since — mdjonline.com, 1d