Story thread · 2 reports / 1 sources

Amazon’s insane share of $14.2bn sports spend revealed amidst 82-game NBA row

talksport.com · 4h · first reportShare

Amazon is betting big on sports and blowing its streaming rivals out of the water. Ampere Analysis projects that Prime Video will pay $3.8 billion for rights in packages 2026. Marine isn’t afraid to spend big to draw in customers Getty That is 27 percent of the $14.2 billion the industry as a whole is worth this year. Netflix and YouTube TV account for just 19 percent between them. Bloomberg sat down with Amazon ‘s head of sports Jay Marine, who explained that the company treats sports as a funnel into its other businesses. “Everything comes back to Prime,” he said. “We want that to be the best membership program in the world. NFL Weekly Newsletter - SIGN UP! talkSPORT is your home for NFL in the UK as we launch our biggest year of coverage yet! 2026 promises to be an epic year for NFL on talkSPORT – and we want you to join us for the ride. MORE INFO & SIGN-UP HERE! This season will be our biggest ever with live commentary of 90+ games, including behind-the-scenes access to internation