Story thread · 2 reports / 2 sources

Mattel Partners With Bluey as It Shifts From Toy Maker to Building Fandom

adweek.com · 6h · first report

The multi-year licensing partnership with BBC Studios brings Bluey to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO.

The coverage

  1. Mattel partners with BBC Studios to launch Bluey products

    investing.com · 2h

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