Story thread · 2 reports / 1 sources

How Grüns Turned Gummy Bears Into a Billion-Dollar Exit

inc.com · 3hShare

Grüns grabbed attention with playful gummies and aggressive social marketing, but repeat customers were the real prize. Less than three years after launch, Unilever agreed to acquire the company for $1.2 billion.

First report: How Grüns Turned Gummy Bears Into a Billion-Dollar Exit — inc.com, 1d