Story thread · 2 reports / 2 sources
Why Lowe’s chief marketer Jen Wilson added digital commerce to her portfolio
retaildive.com · 3h
How the coverage leans
Across 2 sources · syndicated copies counted once
The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.
First report: Why Lowe’s CMO Jen Wilson added digital commerce to her portfolio — marketingdive.com, 1d
The conversation · 0
Sign in to join the conversation.
No comments yet — start the thread.