Story thread · 3 reports / 3 sources

Carter’s unveils brand refresh as it courts more Gen Z and millennial parents

modernretail.co · 2h · first report

How the coverage leans

Across 3 sources · syndicated copies counted once

Carter’s, a giant in the children’s apparel space, is unveiling its first major brand refresh since 2000, repositioning its marketing and messaging with Gen Z and millennial parents in mind. Carter's CMO Sarah Crockett walked Modern Retail through what led up to the rebrand.

The coverage

  1. Children's clothing retailer Carter's is rebranding to appeal to a new generation of parents

    cnbc.com · 2h

  2. How Carter’s is refreshing its brand to reach Gen Z, millennial parents

    marketingdive.com · 2h

The conversation · 0

Sign in to join the conversation.

No comments yet — start the thread.