Story thread · 3 reports / 3 sources
Carter’s unveils brand refresh as it courts more Gen Z and millennial parents
modernretail.co · 2h · first report
How the coverage leans
Across 3 sources · syndicated copies counted once
Carter’s, a giant in the children’s apparel space, is unveiling its first major brand refresh since 2000, repositioning its marketing and messaging with Gen Z and millennial parents in mind. Carter's CMO Sarah Crockett walked Modern Retail through what led up to the rebrand.
The coverage
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