Story thread · 2 reports / 2 sources

Channel 4 poaches Paramount’s TV ad sales business from Sky

theguardian.com · 3h · first reportShare

Move is a big boost for Channel 4, days after it announced it is to cut 340 jobs Business live – latest updates Channel 4 has poached Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs. The win is a big boost for Channel 4, which also handles the ad sales for UKTV, the owner of channels including Gold and Dave, which relies on advertising for about 90% of its £1bn in revenues. Continue reading...