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Omdia: 75% of U.S. TV Viewers Use Smartphone To Watch TV
mediaplaynews.com · 19h · first report
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Nearly three in four U.S. TV viewers regularly use their smartphones for other media while watching television, highlighting growing competition for audience attention between TV and mobile video, according to new Omdia consumer research. The London-based research firm’s data shows that simultaneous media use is becoming increasingly widespread across age groups. Among 55–64-year-olds, simultaneous media … Continue reading "Omdia: 75% of U.S. TV Viewers Use Smartphone To Watch TV" The post Omdia: 75% of U.S. TV Viewers Use Smartphone To Watch TV appeared first on Media Play News .
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