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Skift Global Forum Preview: Wyndham CEO on Placing Its Own Agents Inside the AI Models
skift.com · 2h
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Wyndham isn't waiting to see whether AI recommends its hotels. It feeds live data straight into ChatGPT, Claude, and Gemini, then uses AI to watch AI and refine what it supplies. Geoff Ballotti runs every such call through one test: does it pay off for owners? We'll get into it at Skift Global Forum.
First report: Skift Global Forum Preview: Revolution’s Steve Case on Which Friction to Protect From AI — skift.com, 3d
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