Story thread · 2 reports / 2 sources

Sonos’ brand repositioning trades specs for vibes in hunt for comeback

marketingdive.com · 3hShare

A refreshed strategy centers on emotions and experiences over appeals to audiophiles as the brand recovers from a prior misstep.

First report: Sonos’ New Brand Story Aims to Win Back Trust Two Years After Botched App Update — adweek.com, 2d