Story thread · 2 reports / 2 sources

‘Consumer’ is an empowering term: Henry Ford’s brand chief

beckershospitalreview.com · 3hShare

“Consumer” is a word some healthcare industry members resist, wary that it reduces patients to a transactional label. Heather Geisler, executive vice president and chief brand and experience officer of Henry Ford Health in Detroit, doesn’t share that hesitation. “I have always advocated for leading with consumers as a way of describing those we serve,” […] The post ‘Consumer’ is an empowering term: Henry Ford’s brand chief appeared first on Becker's Hospital Review | Healthcare News & Analysis .

First report: Henry Ford’s historic home will confront his antisemitism when it reopens — jta.org, 2d