Story thread · 2 reports / 2 sources

Skipping showers is the latest trend. But is there any science to 'pheromone' maxxing?

phys.org · 3h

Skipping showers is the latest trend. But is there any science to 'pheromone' maxxing?

How the coverage leans

Across 2 sources · syndicated copies counted once

Across parts of the internet where young men trade tips on self-improvement, the latest project is scent. Deodorant is out, and washing less is in.

First report: 'Pheromone-maxxing' trend has men ditching showers to boost attraction newsnationnow.com, 2d

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