Story thread · 2 reports / 2 sources

Supermarket ramps up dessert sandwich war with APPLE CRUMBLE filling hitting shelves in time for Christmas

thesun.co.uk · 19hShare

A MAJOR UK supermarket has joined the race to become the best "dessertwich" as it launches its new apple crumble version. Fresh slices of apple, bread and crumble biscuits all feature in the sandwich which comes as part of the supermarket's Christmas range. Sainsbury's has unveiled its brand-new apple crumble Christmas Sandwich as part of...

First report: A step too far? Sainsbury's launches apple crumble sandwich ahead of Christmas — dailymail.co.uk, 1d