Story thread · 2 reports / 2 sources

L.L.Bean embraces its old-school roots with brick-and-mortar stores, print catalogs, no AI

nbcnews.com · 2dShare

L.L.Bean is embracing its rugged roots in Freeport, Maine, shunning AI and adding more brick-and-mortar stores.

First report: L.L.Bean embraces its old-school roots with brick-and-mortar stores, print catalogs, no AI — nbcdfw.com, 2d