Story thread · 2 reports / 2 sources
Amazon Is Becoming a Gateway to ChatGPT Ads
pymnts.com · 22h
How the coverage leans
Across 2 sources · syndicated copies counted once
Amazon Ads has announced a partnership with OpenAI, letting select U.S. advertisers extend their existing Amazon campaigns directly into ChatGPT, Amazon said. How does it work? Advertisers buy the placements through Amazon DSP, Amazon’s programmatic ad platform, without having to negotiate directly with OpenAI, and Delta Vacations is among the first brands testing the pilot. […] The post Amazon Is Becoming a Gateway to ChatGPT Ads appeared first on PYMNTS.com .
First report: Amazon pilots ad services in ChatGPT: What marketers need to know — retaildive.com, 3d
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