Story thread · 2 reports / 1 sources

Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes

digiday.com · 4dShare

Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.

First report: ‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to Publicis — digiday.com, 4d