Story thread · 6 reports / 6 sources

Mr. Pibb Is the Fastest-Growing Brand of the Year. 1 Change Fueled Its Comeback

inc.com · 3dShare

Mr. Pibb gained ground with multiple generations after relaunching with key changes. Experts are taking note of Coca-Cola’s strategy.

First report: Retro vibes: Mr. Pibb is the fastest-growing soda brand this year — seekingalpha.com, 5d