Story thread · 2 reports / 2 sources

Meet the influencer footballers who are more popular on social media than their clubs

sports.yahoo.com · 5dShare

Millwall Lionesses play in the fifth tier of English women’s football. On TikTok, they are closing in on 2,000 followers. Their July 1 post announcing the re-signing of attacking midfielder Ella Rutherford after eight years away notched up 170,000 views and 9,000 likes. Rutherford’s own post hit almost 800,000 views. The 26-year-old is part of what may be the nichest group in women’s football. One of barely a handful of players whose fame and social media followings vastly outstrip their own clu

First report: Meet the influencer footballers who are more popular on social media than their clubs — theathletic.com, 5d