Story thread · 2 reports / 1 sources

Strategy Spotlight: Behind The Campaign recap: Deki Alem

musically.com · 3dShare

Deki Alem - the Gothenburg twin brothers Sammy and Johnny Bennett - teamed up with Amuse to launch their debut studio album, Forget In Mass. Blending hip-hop, drum ’n’ bass, and post-punk, the campaign heavily focused on underground street activations, character actors, and burner accounts over active artist social media involvement. The post is from Music Ally .

First report: Behind The Campaign: Deki Alem — musically.com, 6d