Story thread · 3 reports / 3 sources

What's up with Koreans waiting hours for Chipotle?

koreaherald.com · 5dShare

At lunchtime in southern Seoul's Gangnam, the line for a burrito bowl stretched down the block. Nearly a week after Chipotle opened its first Asian location in Seoul on Sept. 2, customers were still being told to expect waits of up to two or three hours. On Sunday, some 150 people were counted in line by 11 a.m., stretching more than 50 meters. For some of those waiting, however, the food was only part of the point. "We've got to keep up with what's trending," said university student Kim Min-ju,

First report: How Chipotle made its kitchens more efficient — fastcompany.com, 6d